Member Spotlight: David Noah Roberts, Woder | The Water Company

December 18, 2019

Noah Roberts

David Noah Roberts is the Venture Manager for Woder, an early stage water conservation venture that seeks to impact our environment through drinking water testing and filtration technology. Whether you are a large corporation or an individual household, Woder seeks to make clean local water accessible for everyone. After launching his retail shop (The Water Co.) in the Boxyard, Noah’s vision is now being scaled through his partnership with an international water filtration manufacturer. Designed in Israel and manufactured in the US, Woder products are worth keeping an eye on. Their model and vision is solid and the scope of their work is global.

How, where and when do you get your best ideas?
Routine long walks, talking to people different than me, exploring new cultures.

What's a work tool or ritual that you couldn't live without?
Listening, offering consistent encouragement, prayer and meditation.

What skill would you like to master?
Inspiring the world to see and treat mental health as a basic human right.

What advice would you give to someone seeking to launch or grow a business?
Travel. Work for a great brand first or someone truly great at what they do.

What's a big "win" you experienced in the past year?
Finding an amazing family business (Woder) to adopt my baby (The Water Co.)

What are you most looking forward to in the year to come?
Developing and distributing a new offering for creating clean water, everywhere.

Why 36 Degrees North?
Perfect environment for establishing a home base in the US for an Israeli innovator.

Do you want to give any shoutouts?
Reggie Whitten. My friend, attorney, advocate, cheerleader and hero.

Why did you choose Tulsa?
Idan Granit, founder and CEO of Woder says, “I fell in love with Tulsa and the entrepreneurial spirit that flows throughout your city ... from the Gathering Place to 36 Degrees North. There is a belief among globally minded entrepreneurs that anything is possible. This is why I chose Tulsa to be our home base in North America.”